Role / 

strategist, visual designer

Set designer, puppetry designer

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Client / 

Vermilion theater

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Location / 

Boston, MA

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Year / 2022

As the inaugural production of the emerging bilingual theater group, Vermilion Theater, "Constellations" unveils a captivating love story unfolding across parallel universes. Recognizing the profound allure of this concept as a potent marketing strategy to foster audience engagement, our dedicated team embarked on a creative journey.

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Our vision materialized across the cityscape: over 30 digital billboards adorning the bustling T station in downtown Boston were ingeniously transformed into an artfully disguised subway road map, inviting residents on a city-wide treasure hunt. Alongside, a monumental 48-ft long billboard erected along the I-90 highway to Boston instantaneously seized the attention of passing drivers, guiding their curiosity toward our website. Concurrently, our online social media campaigns and grassroots community engagement initiatives converged to amplify anticipation for this remarkable debut.